Salford Red Devils are excited to confirm that the Club has been awarded an Elite Academy Licence.
Securing the Elite Academy Licence is a significant piece of the jigsaw and efforts since the Club’s previous application have sought to reaffirm that.
Since 2021, the Club have invested into a strong pathway programme through the REDS, Development Academy and Reserves Programmes – with 26 players having secured professional contracts. Whilst key appointments have strengthened the pathway, with first class personnel already in the system, this already strong infrastructure will now be built upon.
The Aims of the Academy are as follows:
- Creating an environment of excellence for young players to develop and progress to represent Salford Red Devils in the Super League.
- Developing people first in “The Salford Way”, with a top rate personal development and welfare programme.
- Driven by innovation.
- One Club – “The Red Thread” permeating through every aspect of the Club.
- Ensuring all players respect the balance between Rugby League, Education and being ‘Future Ready’.
- Producing at least five players for the Salford Red Devils First Team squad in 5 years.
In tandem with the incoming Rugby Strategy for Salford, the Elite Academy Licence supports the ethos of the RED Thread – the core values of the Club. Together, they connect that young child lacing up their boots for the first time with the first-team star pulling on the shirt and representing Salford.
Managing Director, Paul King said:
“I am delighted with the decision to award the Club an Elite Academy Licence. It is outstanding news for everyone involved with the bid, and pivotal in our strategy to drive the Club forwards.
“Today’s announcement is recognition and a deserved reward for the hard work not only put into this bid, but also in to laying the foundations for its success since 2021.
“Those foundations have already enabled so much, and now the licence gives us an opportunity to build on them and develop elite players that no longer have to leave our City in order to pursue a career in rugby league.”
Speaking on the Club’s previous application in 2021, Paul Trainor, Director added; “We chose to use that as a catalyst to create a first-rate player pathway coaching team creating a system which develops great people as well as great rugby players.
“Our Academy programme will ensure that the players coming through the club will understand what it means to represent the City of Salford as well as our club, demonstrating our “Red Thread” core values as an ambassador of the club.
Over the past three years, our Rising Stars, REDS, Development Academy and Reserve Team pathways have produced 26 players who have gone on to be rewarded with professional contacts, either at Salford Red Devils or at other clubs.
Ian Blease, Director of Rugby Operations said;
“This is a sign of the quality of our system, which the Elite Academy will enhance even further. Having our Elite Academy Licence provides the opportunity for the club to retain the best talent in the City of Salford, as well as support their education and begin their journey to achieve their dreams of playing for Salford Red Devils in Super League.
“We look forward to welcoming them and their families into the Salford family.”
The Club would also like to give thanks to the partners, donors and businesses who have provided support to the pathway. Their unwavering support has contributed to a successful bid and enabled young people to have a chance at achieving their dreams.
Should further individuals, groups or businesses wish to discuss supporting the Academy moving forward please contact chris.irwin@salfordreddevils.com.
